UX/ UI Case Study
ImmigrAid
A guided digital platform that helps immigrants navigate their first year in Sweden through clear, structured steps and accessible resources. It simplifies complex bureaucratic processes and supports users in managing essential tasks with confidence.
Developed as part of a Google UX/UI Design Certification, this project is presented as a multi-part case study. Explore each section to see the research, product design, and system development.
Gothenburg, Sweden
Role
UX & UI Designer
Timeline
8 weeks (Oct 2025)
Tools
Figma, FigJam, Maze
Responsibilities
• User research with newcomers
• Interview synthesis & insight generation
• User journey mapping for settlement
• Information architecture
• Wireframing and mobile-first UX design
• UI design for accessible navigation
• Usability testing and iteration
UI Design
Browse the work across Mobile, Web, and Design Systems by selecting the categories below.
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Conducted user research to understand newcomer challenges
App Design
Product Design
Social Impact
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Translated the mobile experience into a responsive web platform
Web Design
Responsive Web
Interaction Design
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Built reusable components for consistency across platforms
Design System
Color System
Typography
UX Research
Project Overview
The Problem
New immigrants in Sweden must complete critical tasks during their first year including registration, healthcare, housing, and education yet information is fragmented across multiple government platforms and often difficult to understand.
Why It Matters?
The first year of relocation is a high-stakes transition. Confusion or delays can affect access to healthcare, employment, and legal stability, increasing stress and uncertainty during an already vulnerable period.
The Solution
Designing a responsive settlement platform that supports newcomers during their first year in Sweden. Designed for mobile, tablet, and desktop, it provides accessible guidance across devices.
The platform includes three core components:
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Checklist & Resources – Step-by-step tasks and simplified explanations that guide users through essential administrative processes.
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Community – A space for newcomers to connect, ask questions, and share experiences.
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News – Curated news, tips, and updates about living in Sweden, presented in simple language.
Why this solution?
Research revealed three key needs: clear guidance for administrative tasks, accessible information, and social support.
ImmigrAid addresses these through structured checklists, simplified resources and news updates, and a community space for peer support.
Research Approach
To understand the first-year immigration experience in Sweden, I conducted some research on newcomers to identify information gaps, bureaucratic challenges, and emotional barriers during the settlement process.
User Interviews
Conducted interviews with 3 newcomers to understand their settlement challenges and information needs.
Competitive Analysis
Reviewed existing immigration platforms to identify gaps and opportunities.
Survey
Collected 12 survey responses to identify common difficulties during the first year in Sweden.
How Might We
Converted research insights into design opportunities for the solution.
Card-sorting
Ran 2 card-sorting sessions to organize immigration information into clear categories.
Storyboard
Visualized a newcomer’s journey to explore how the product could support key moments.
Key Research Insights
To better understand these challenges, I reviewed common immigration processes and analyzed the information newcomers typically need during their first year.
Lack of structured guidance
Although information about immigration processes exists, it is scattered across multiple sources. Newcomers struggle to understand what to do first and how different administrative steps connect.
Design Response
Create a structured checklist system that organizes essential tasks into a clear, step-by-step journey during the first year in Sweden.
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Social and emotional challenges
Beyond administrative tasks, many newcomers experience isolation and uncertainty during the integration process.
Design Response
Design a community space where newcomers can connect, ask questions, and share experiences with others in similar situations.
2
Lack of centralized updates
Important information about immigration policies, services, and daily life in Sweden is often scattered across different sources, making it difficult for newcomers to stay informed.
Design Response
Create a News section that centralizes updates, tips, and helpful information in clear and simple language.
3
Competitive Analysis
Existing platforms provide useful information for newcomers but often lack structured guidance and a unified experience. This revealed an opportunity to design a more integrated solution combining clear steps, accessible resources, and community support.
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How Might We ...
I used a “How Might We” question to translate my research insights into a clear design direction. It helped me reframe complex challenges into an opportunity space and stay focused on user needs throughout the design process.
How might we help newcomers navigate complex immigration processes with clarity, confidence, and structured guidance during their first year in Sweden?
Opportunity
Based on the research insights, three key opportunities were identified to improve the newcomer settlement experience.
Process Navigation
Administrative tasks often depend on completing previous steps, but the correct order is unclear.
Opportunity
Design a system that organizes tasks into a clear step-by-step journey.
Emotional & Social Support
Newcomers often lack access to supportive communities during the integration process.
Opportunity
Create spaces where users can connect, share experiences, and support each other.
Information Accessibility
Newcomers struggle to find clear and reliable updates about immigration processes and daily life in Sweden.
Opportunity
Provide simplified explanations, tips, and important updates in one accessible place.
Design Principles
To address these challenges, three design principles guided the product experience.
Structured Guidance
Organize essential settlement tasks into a chronological checklist that helps users understand what to do and when.
Support Beyond Bureaucracy
Provide opportunities for community interaction and shared knowledge, helping newcomers feel supported during the transition.
Clarity Over Complexity
Simplify bureaucratic information and present it in clear, understandable language.
Information Architecture
To simplify complex immigration processes, I structured the platform around the key stages newcomers experience during their first year in Sweden. Instead of presenting information as isolated resources, the system organizes tasks into three core stages Checklist, Community, and News guiding users through essential actions, social integration, and staying informed. These stages create a clear, sequential journey that supports users throughout their settlement experience.
Wireframing & Early Exploration
Before designing the final interface, I explored layout structures and user flows through low-fidelity wireframes. The goal was to quickly test how newcomers would navigate essential tasks, understand their progress, and access key information without cognitive overload.
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Home Screen
To support clear process navigation, the Home screen acts as a central dashboard where users can quickly access their checklist progress, important updates, and community spaces. This helps newcomers understand their next steps and reduces navigation complexity.
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To address the lack of structured guidance, the Checklist organizes essential settlement tasks into a clear step-by-step journey.
Each task connects to supporting resources and explanations, helping newcomers understand both what to do and how to complete the process.
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Checklist & Resource
Community
To support the social and emotional needs of newcomers, the Community feature allows users to connect with others in similar situations, share experiences, ask questions, and access peer support.
03
News
To improve information accessibility, the News section centralizes important updates, tips, and practical guidance related to immigration and living in Sweden, presented in simple and easy-to-understand language.
04
Usability Testing & Iteration
Usability testing was conducted to evaluate clarity, navigation logic, and task comprehension.
SUCCESS RATE
5/5
USABILITY SCORE
To evaluate whether the platform was intuitive for newcomers, I conducted usability testing with five participants who had recent immigration experience.
The goal was to observe how easily users could navigate essential tasks, find resources, and understand the structured checklist system.
92%
Key Findings
Checklist tasks were not always relevant to every user
Some participants mentioned that certain checklist tasks did not apply to their personal situation, such as students, workers, or people who moved with family.
Users were worried about missing important administrative deadlines
Participants expressed concern about forgetting key steps such as residence registration, healthcare enrollment, or other time-sensitive tasks.
Users wanted clearer progress and guidance
Some participants said they wanted better visibility of what they had already completed and what tasks were coming next in the settlement process.
Design Improvements
Finding
Participants mentioned that not all checklist tasks applied to their personal situation (e.g., students vs. workers).
Improvement
Add basic personalization options so the checklist adapts to the user’s profile (visa type, student, worker, family), making the guidance more relevant.
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Finding
Users wanted clearer guidance on what to do first and what comes next in the settlement process.
Improvement
The checklist was reorganized into time-based stages (Start Here, Within the First Week, Within the First Month, Within 3 Months) to make task priority and progress easier to understand.
Finding
Users were concerned about forgetting important administrative deadlines.
Improvement
Add reminders and notifications for important settlement tasks such as residence registration or healthcare enrollment.
Reflection
Designing ImmigrAid helped me understand how overwhelming settling in a new country can be. During research and testing, I realized that newcomers are not only dealing with administrative tasks, but also adapting to a new culture, language, and environment at the same time.
This project showed me that simply providing information is not enough. What people really need is clear structure, guidance, and reassurance that they are moving in the right direction.
Working on this project pushed me to think beyond interfaces and focus on how design can reduce stress, uncertainty, and confusion during important life transitions.
Key Learnings
Understanding real user contexts
Working with newcomers taught me how complex the first year of settlement can be. Administrative processes, language barriers, and emotional challenges all affect how users interact with digital services.
Designing for clarity and guidance
I learned that structuring information into clear steps and timelines can significantly reduce cognitive load and help users understand what to do next.